Marketing for FREE!
May 3, 2009
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OK, so you’ve done it – you’ve made some great pieces, sold some to friends, family, and those around you. You’re now a professional jeweller earning money with your art.
How do you get it out to others who are going to appreciate what you do, and hopefully appreciate it enough that they’ll spend good money on it?
First of all, wear it. Wear it to work, to the gym, when your out with friends. Wear it grocery shopping, at the laundromat, at the videostore. Everyone you see is going to see this fabulous jewelry, and some of them will ask you where you got it. And that is your cue to say – “I’m a jewelry designer, this is what I do”. Make sure you always have business cards with you with your name and phone #, and an email address and website. I’ve gotten tons of business this way. If you check online, there are sites that will give you free business cards if you’re not comfortable printing your own. Free is good.
Another great way to get recognition is to offer to donate a piece to a charitable event. I’ve contributed to many, you can write off the value of the piece as a charitable donation, and when the event raffles or has a silent auction including your piece it is seen by many folks (who usually have disposable income) along with your business card. It also gives your business name online exposure, as they will usually list the companies who donated to their event.
A third way is to market your creations on Kijiji, Craigslist, and any other free site you can find. The one thing you want to be cautious of is scammers – and most sites will warn you of this. Be wary of anyone who wants you to ship the piece to some relative in another country. My stand is I only deal face to face, and only in cash! Having said that, I’ve acquired a lot of new and repeat clientele using these sites, and again – it’s free publicity and free marketing.
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Susan Lydic |
August 29, 2010 at 12:33 pm
Great tips! Some of them I already use,of course, like wearing them to every doctors office that I go into when I have an appointment. And I’m not too shy to just hand out my business card to certain people in the same waiting room! LOL Nothing has worked yet because unemployment down here is high and disposable income is low – recession, ya gotta love it!